Software Marketing

Why Do Software and SaaS Companies Choose Marketbright?

Selling software is about scale. It is about your business creating something your customers could build for themselves, selling it to them so they can move more quickly, most importantly selling a solution one company may have built and selling it to many other companies with the same problem. This is about finding out why prospects are interested in your solution, why customers are buying from you, then rapidly finding others just like them and marketing to them as quickly and efficiently as possible. Increasing the opportunities in the pipeline, accelerating the sales cycle, improving conversion rates and scaling your business rapidly to gain return on the investment in the development of your solution. Marketbright’s solution for software companies delivers a solution for making contact with your prospects, managing qualified contacts as they evolve into leads, and ultimately helping sales convert the prospect to a customer. We help ensure that every marketing dollar is optimally applied to the right prospect, in the right place, at the right time.

Why Marketbright is Unique

Seldom do you get the best of both worlds, unparalleled ease of use, and depth of functionality. In Marketing you are usually forced to trade off, either you have something with the power you need to drive multiple campaigns across multiple channels, managing multiple touch points, or you have a product that is easy to use because it does not deliver sufficient functionality.

Marketbright delivers a solution to manage all of the following:

Email marketing	Advertising
Trade shows	Direct mail
Webinars	White papers
Blogs	Marketing assets
Social Media Marketing	Web management
Press relations	Microsites
Analyst relations	Partner management
SEO	Partner marketing
SEM	Events

Key Products

• Campaign Management
• Email Marketing
• Event Management
• Lead Nurturing
• Lead Management
• Website Management
• Marketing Analytics
• Prospect Portal