Meeting The Numerous Needs of Marketing
Marketbright provides all the features you need to run an enterprise web marketing system. In addition, Marketbright provides specialized functionality tailored to the individual roles within marketing to help you do your job more effectively. Whether you're the big kahuna looking at top-line growth, or the one managing your channel partners or online campaigns, we've got a little something special for everybody in marketing...
CMO/VP of Marketing
Would you like to be able to.....
- Lower the cost of running your website and marketing campaigns while increasing marketing operational efficiency?
- Deliver higher quality leads for sales with a complete view of customer interactions?
- Gain the ability to do tactical campaigns targeting specific market conditions, news, or competitive information?
- Gain independence from IT through 100% self-service (posting, monitoring, analysis)?
- Be up and running on this type of a system in days, not weeks or months?
As head of marketing, revenue and reputation are top of mind. How do you achieve the best marketing ROI, driving the most revenue with the least cost and headache? Marketbright enables you to roll out marketing initiatives at the speed you want to run, all at a fraction of the cost of traditional marketing automation systems. With Marketbright's on-demand system, marketing is no longer beholden to IT, and can quickly and efficiently do the things necessary to improve customer experience and increase conversion. In addition, Marketbright's fully integrated system and robust reporting gives you complete visibility, at any time, into all of your marketing activities.
Campaign Managers
Would you be more successful if you had.....
- Collaborative campaign and budget planning?
- Built in marketing resource management for collaboration with outside agencies with direct linkage to campaigns?
- Single-click web deployment of web landing pages?
- Self-populating campaign metrics?
Campaign managers have the difficult task of building awareness and generating demand. In addition to the challenges of actually executing campaigns, if you have ever tried to get campaign metrics, or see exactly which leads came from which marketing activities, you know this information resides in disparate systems and getting ROI data can take a lot of integration and development work. Marketbright gives you everything you need to plan, execute and measure your campaigns out of the box, and gain deep visibility into the success of each campaign. By switching to Marketbright, you'll get the best of breed features you need to deploy, manage and track campaigns, with the flexibility of a pay as you go system to meet your budgetary needs.
Channel/Partner Marketing Managers
Would you improve your partner relationships if you had...
- Role-based communication with your partner community?
- A communications history with partners to maintain the context of your relationship?
- Partner campaigns that allowed you to market to your partners, with your partners, or through your partners?
- Partner list merge/match/dedupe?
- Partner self-service profile management?
Channel and Partner marketing managers are often juggling numerous, disparate requests from partners all over the world. They often get little help from IT to streamline their partner processes, requests and campaigns. Channel Marketing managers can find all the features they need to grow their marketing programs with Marketbright. Marketbright's Channel Marketing Manager module allows you to roll out partner campaigns and communications, enable partner self-service, and consolidate and cleanse your global partners lists.
Web Architects and Designers
How would your life be simplified if you could
enable marketing users with...
- Webdav integration, enabling content owners to drag and drop from desktop?
- Browse, click, edit, publish - self-service that is truly self-service?
- Simple to use dynamic content editor and templating?
- Easy delegation of authoring responsibilities and self-service editing?
As customers come to depend more and more heavily on the web for their day to day decisions, a static web presence just doesn't cut it. Your website update process has to enable interactive testing of new approaches and designs, ways to test click paths and behaviors in order to maximize search engine advertising spend, and a content management interface that delivers on the promise of self-service. With Marketbright, designers design templates, authors publish content, and webmasters can focus on higher value activities instead of having to be constantly making small incremental content changes on the website. You can enable self-service updates while controlling the quality of the content and making sure your website is consistent and search engine friendly. Marketbright is your website 2.0.
Event Managers
How much more efficient and effective would you be if you could...
- Manage online and offline, internal and external events in one system?
- Maximize webinar attendance with automated confirmation, reminder and follow up email notifications?
- Publish a searchable, sortable event calendar on your website in your look and feel?
- Automatically generate event RSS feeds for content syndication?
Event managers often face a proliferation of online and offline company events - third party events, customer events, and internal events. Keeping an up to date list of all events in a single, Web-based calendar can be tedious and prone to mistakes. Marketbright's Event Management allows event managers to consolidate both online events like webinars, and offline events like conferences and trade shows, into one calendar. It also includes functionality to keep customers, prospects, employees and partners up to date on the latest events.
