Marketing Automation Solutions to Meet Your Marketing Needs
Whether your marketing department is just beginning to implement e-marketing campaigns, or you have on-going email, web and event programs that you’d like to improve, it’s important to match your objectives to the right marketing automation service solution. Choosing the right on-demand marketing automation services provider for your company requires careful assessment. For general tips on how to evaluate marketing automation providers, MarketBright has created a checklist accumulated from Marketbright’s experience supporting its customers. Read the Buyer’s Checklist for Shopping for a Marketing Automation Provider to help you assess your automation needs. Most marketers commonly use automation solutions that:
- Easily produce efficient, coordinated email, web and event marketing activities
- Track response/success rates for website and campaign effectiveness
- Develop and implement productive online surveys that capture relevant prospect data and furnish quality leads
- Quickly analyze and calculate meaningful ROI with clean data
- Segment and nurture prospects while reducing the time and resources needed for the campaign-to-execution cycle
The Marketbright Enterprise Automation Solution
Marketbright provides the platform that meets all of the above requirements and enables you to explore your ideas and validate your marketing strategies in real time. Marketbright eMarketing Enterprise enables you to:
Plan, Budget, and Collaborate on Global Campaigns
Marketbright's eMarketing Enterprise Manager enables companies of any size to execute campaigns across multiple geographies, simplifying the most common headaches that come with globalization. eMarketing Enterprise Manager provides a full document repository and asset management, multi-currency budget planning and management, and a range of integrated collaboration features to make sure your global roll outs are seamless.
Execute and Optimize Your Campaigns
With Marketbright's on-demand eMarketing Enterprise Manager, marketers can quickly execute new email and web campaigns, pulling from multiple data sources and tracking activity across multiple channels. This visibility and control enables marketing to function much more dynamically, responding rapidly to what works and what doesn't.
Route Only Qualified Leads to Sales
Marketbright's eMarketing Enterprise Manager enables lead scoring based on numerous criteria, such as keyword searches, partner references, and region. It also includes data validation and integration with top CRM systems, ensuring that hot leads get passed to sales in a timely manner.
Measure Marketing ROI in Real Time
Marketbright's eMarketing Enterprise Manager provides companies with over sixty reports on website and campaign performance, enabling marketers to view success by campaign, lead grade, keywords and more. And with integration with top analytics vendors like Omniture and Google Analytics, marketers can gain an even deeper understanding of where they're succeeding and failing.
