Migration Services

Now more than ever, the successes of your marketing campaigns rely on the efficiency and ease of use from your marketing automation platform. There is little room for error. Marketers need to move as fast as ever while knowing their campaigns are efficient and cost-effective.
 
Marketbright believes the role of an automated marketing platform is to further enable the marketing department and their efforts by making the campaign management process intuitive as well as automated. Executing and managing campaigns should not be frustrating, time consuming, or dependant on anyone outside of the marketing department. When your marketing platform requires the use of additional resources and manpower, money and time invested counts against your ROI.

 

The Marketbright Advantage

Many marketers are reevaluating the performance of their current marketing platforms only to find that the goals of their providers no longer match that of their organizations. Cost-efficiency, ease of use, and clear analytics give the Marketbright customer a competitive advantage in their respective markets. The Marketbright Solution combines easy-to-use functionality with powerful, robust tools to enable its customers to generate more leads, better manage leads, engage with Sales to convert more prospects, and to close the loop with advanced reporting and analytics.
 

By migrating to Marketbright you can:
• Easily produce efficient, coordinated email, web and event marketing campaigns
• Segment and nurture prospects while reducing the time and resources needed for the campaign-to-execution cycle
• Seamlessly integrate with major CRM software such as Salesforce.com, Microsoft Dynamics, Oracle CRM On Demand, and Netsuite
• Quickly analyze and calculate meaningful ROI with clean data

 

3 Easy Phases to Success

 

Migrating to Marketbright is simple. The hard part is over; you already have clearly defined goals for your organization and the content to launch your campaigns. All that is left is to equip you with the tools to more efficiently execute and manage your campaigns. Marketbright will guide you through our 3 phases of campaign migration.   Phase 1 – Initial Assessment - This assessment examines your overall marketing goals and project scope for the migration. This includes tasks such as outlining immediate and long term goals, creating timelines and a migration plan, and defining user roles. Phase 2 – Campaign Migration – The second phase executes the migration plan already developed in phase 1. We begin the migration implementation by recreating campaigns into Marketbright and uploading existing landing page, email templates, and lists. Lead scoring and lead nurturing programs are set up based on the qualifications previously determined. Phase 3 – Refine and Automate – The third phase of the process is targeted at refining and automating your campaigns for maximum results. Once the second phase is complete, optimizing your lead scoring, lead nurturing programs, and CRM integration will provide you with an accurate view of your marketing reports enabling you to repeat successful campaigns and improve your ROI.