Why Run an Email Marketing Campaign?

Sending emails to targeted customer lists remains the most cost effective method for generating business-to-business sales leads. Still, there are many hurdles to producing an effective email campaign, such as compliance with federal anti-spamming legislation, effective targeting, and avoiding email deletion by overwhelmed customers.

You do have to take into account the following:

• Is the email html designed so it won't get caught in spam filters?
• Is the content designed so it will preview nicely in most email clients?
• Is the content and subject line crafted in a way that will get the most opens and clicks?
• Where can you find a list or email sponsorship that will have good results for a low cost?
• How will people register and what happens to the leads after?

These can be daunting the first time you run an email campaign and it only gets harder as the rules are constantly changing. Email marketing is a full time job, a skill unto itself.

Why Marketbright?

Marketbright has the expertise to help you get your email campaigns up and running quickly. We have experts who know how to help you craft your program for maximum results in a very short time. Once your first campaign is off the ground, you'll be able to crank out more using the same templates and campaigns without having to start from scratch.

What's Included

Detailed Program Outline

• Dedicated account manager
• Proactive support and training

Research and Program Design
• List sourcing and recommendations
• Content consulting and recommendations
  

Campaign Design
• Choose from Email Template Library
  
• Input of HTML content into Email templates
• Landing page creation from the Landing Page Template Library
• Input of HTML content into Landing Page template
• Offer recommendation
  

Testing
• Optimization of content and html for maximum delivery
• Testing of email rendering in multiple clients

Execution and Lead Management

• Uploading of unsubscribe lists and target lists
• Management of email and landing pages
• Management of unsubscribe and DNE lists
• Integration with Salesforce.com
  
  Reporting
• Opens, clicks, bounces, unsubscribes, conversions
• Complete tracking of click to closed deal within Salesforce

Optional Add On Services:
• Integration with other CRM systems
  
• Conversion of custom landing page or email designs
  
• Landing page content writing