Prospect Portal for Sales Leads

Now that social networks are quickly becoming the most-used tool for product reviews and consumer research, the use of social networks in a B2B sale seems only natural. The collaborative nature of the complex B2B sale is identical to the exchanges found in social networks; two groups sharing information about relevant topics in order to gain a well-rounded perspective. By using a social networking style of collaboration and consumer recommendations, the Prospect Portal enhances the prospect’s experience - managing the relationship and shared information with your company seamlessly. A social network for your sales team and their prospects.

Prospect Management - The Marketbright Advantage

Personalization On Demand

Prospect Portal provides a plug-and-play membership management tool for any enterprise website. Prospect Portal also provides the customer with a member account page with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members. Companies can manage customer membership accounts by individual or company group, personalize account pages and display personalized content per registered visitor, all from one system that ensures streamlined communications.

Collaborative By Nature

Customer members also can invite their colleagues into a private, shared collaborative space. The new, interactive and personalized widgets can be easily introduced into existing web sites. Customers can share documents with other team members and your sales team can share collateral and sales documents with the customer's entire team in a secure online environment.

Improve Marketing ROI with Real Time Web Performance Measurement

While many enterprises are adopting web analytics, some of these systems are not integrated with customer and prospect data, giving an incomplete picture and rendering these analytics useless to your sales team. Marketbright's Website Content Manager is the industry's only web analytics tool that enables your sales force to determine which prospects have been visiting your website, and provides over sixty reports on website and campaign performance, enabling granular views into the success of the various elements of your site.

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Prospect Portal for Sales Leads

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