Landing Pages

Landing pages, also known as online registration forms and web forms, are the cornerstone of many marketing campaigns. However, for marketers, typical challenges include:

• Registration forms are static html, hand coded by IT, and typically send responses to an email account or CSV file.
• Marketing cannot create these forms without the help of a technical person.

In addition, as landing pages and marketing channel tactics rapidly evolve, new considerations are taking shape.

• Fine-Tuning Ad Keywords: Google Adwords and other systems have leveled the playing field so that anyone can create and manage online ads. However, competition for keywords is increasing, and the science behind creating quality landing pages is changing rapidly. New Google practices such as assigning a "Quality Score for Adwords" means that if your landing pages are not fine-tuned, it will cost you money.
• Data Inconsistency: Self-service landing pages and registrations can lead to data inconsistency if not done uniformly. As most marketers know, inconsistent data is one of the easiest problems to create and one of the most difficult to fix.
• Disconnected Customer Experience: Making customers log in multiple times on a web site or within a campaign makes companies look disconnected and is frustrating for customers. This common marketing mistake contributes to a bad customer experience.

Landing Pages - The Marketbright Advantage

Marketbright quickly creates and executes landing pages, and is also optimized to help marketers navigate the new rules of today's quickly changing marketing channels. The result is landing pages which can be quickly and easily deployed and managed today with an eye to the new rules of marketing channel optimization.

• Create self-service landing pages, surveys, and registration forms from templates
• Enable consistent data collection across all campaign channels
• Track campaigns by keyword to optimize results in real time
• Enhance customer experience through registration behavior monitoring
• Create reusable campaign catalogs
• Execute and track campaigns across multiple channels

Landing Pages

• Easily create Landing Pages, editing content as easily as using Word.  No longer be dependent on IT resources to slow your process down.
• Choose from landing page templates or build your own.  Leverage best practices using the creative with the best response rates.
• Integrated Nurturing with personalization, automated follow-ups and confirmations.  Show your prospect you are listening to their needs.

Customize Surveys

• Easy to use intuitive registration and survey web form builder.  Optimize prospect information capture and gather more data on your prospect.
• Create surveys in any language.   When you want to expand your operations the same tool is used globally to intelligently capture profile data.
• Incremental profile building and data field memorization.  Create personalization within data capture to progressively build a prospect profile.

Optimize Conversions

• Automates creation of tracking urls.
• Automatically include tracking code in footers of your pages.
• Generate "pretty urls" for offline tracking.
• Generate Google friendly tracking urls.
• See conversion and fallout rates down to the activity level.

Generate Quality Leads

• Customize survey behavior rules for duplicates, multiple responses, etc.
• Dynamic data cleansing via web services.
• Automatically link responses back to initial source activity.
• Download responses in XML, Excel, HTML, or email.
• Monitor daily responses via a web based dashboard.
• Send auto-generated email each time a person registers.

 

See an Online Demo

 

 

 

 

Easy, Powerful, and Affordable

Marketbright has been designed with B2B marketeers in mind, making your life easier and getting you the marketing ROI you need to be successful in your job. This powerful tool is priced in a way that you can easily justify the cost based on the savings you'll realize in spend optimization and increased revenue through improved demand generation.

 

Marketbright gives you the flexibility to choose which functionality you need and only pay for what you are using. In addition, there are no hidden fees for page visits or database size.

 

Contact Us

1.877.777.6582