During a time when social networks are vastly becoming the most used tool for product reviews and consumer research, the use of social networks in a B2B sale seems only natural. The collaborative nature of the complex B2B sale is identical to the exchanges found in social networks; two groups sharing information about relevant topics in order to gain a well-rounded perspective. By using a social networking style of collaboration and consumer recommendations, the Prospect Portal enhances the prospect’s experience - managing the relationship and shared information with your company seamlessly. A social network for your sales team.
