Agile Marketing MethodThe Crisis in MarketingMarketing is in crisis. The tough economic climate has shrunk marketing budgets while marketing has simultaneously become the main point of focus for the company's survival, with everybody looking to marketing to generate new business and keep them on top of the latest trends and tactics. Marketing professionals are stuck between a rock and a hard place and are being told "Do more with less, and prove to me that it is working". How does Marketing organize itself for these challenges? If you think about it Marketing doesn't really have a methodology. Sales has them: S.P.I.N, CustomerCentric Selling®, Miller Heiman®, and Solution Selling®. R&D has them: Agile, Waterfall, etc. » Read More |
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